Startup Differentials Case Study

1. Nubart

SaaS Level
New product from an established Audio BrandProblem
Great potential, but for many target customers.
Difficult to reach.
SEO not workingQuick Summary of What We Worked Out1. Figured out the right target markets for them - They had about 11 target markets and it was difficult to decide what to focus on, so I created a system that judged the market on 4 Parameters. And scored all of them on these parameters. Through that we could boil down to 3 with maximum potential.2. Did market research and changed their SEO track- Found out what other brands are selling and how. Figured out that SEO was the wrong move for them and likely wasting their resources. The target markets would not go out and search for this on Google. They needed to be contacted.Beyond this Differential Diagnosis, Rosa asked me to research on a new Target Market I had discovered during my diagnosis process.For that I1. Initial Market Fit - Researched the target market and actually contacted 50 people via reddit and other social media to check if there was a need for a product like this2. Leads - Found 10 B2B brands they could pitch to, and collected details of the person of contact3. The New Landing Page - Wrote (and designed as an example) the entire website again with messaging tailored ONLY to target this new marketWhat I delivered
5 Documents covering -> Differential Diagnosis, Research for New Target Market, Leads, Copywriting Analysis, MVP of the New Website for the target market

Review from Rosa (Founder)

2. Load Balancer B2B

A load balancer in medical nicheSaaS Level
10 year established B2BProblem
Expand his niche like competitorsQuick Summary of What I suggestedDon't usually use corporate mumbo jumbo but B2Bs require that1. Ideal Customer Profile: Suggested "Visionary, Reliability-focused enterprises in highly regulated industries with complex enterprises". This targets sectors like healthcare and finance where this SaaS is a king.2. Emphasizing Pain Points: Recommended using specific statistics to highlight problems, like "X% of critical patient diagnoses delayed due to medical imaging system outages". Followed up with success stories, such as "GE Healthcare reduced critical imaging downtimes by 76% with our solution".Banking sector would love the stats since downtimes, and outages are a strict NO NO.3. Testimonials and Social Proof: Advised prominently displaying client logos, featuring a major testimonial (possibly video), and including star ratings with brief, feature-specific reviews.4. Main Positioning: Proposed "Intuitive, Adaptive Load Balancing Solutions for Reliable Customer Focused Enterprises". This covers key aspects: user-friendliness, flexibility, and alignment with enterprise goals.5. Key Messaging Points:
Intuitive Power for Complex Enterprises
Democratized Access
Mission-Critical Reliability
Comprehensive One-Stop Solution
Future-proof and Adaptable
Unparalleled SupportWhat all industries where they want to expand need.6. Unique Selling Propositions (USP):Persuasion-based: Emphasized decade-long experience in healthcareFeature-based: Highlighted comprehensive features with simplicityDecision-making: Stressed adaptability and scalability7. Product Roadmap: Suggested showing either the user journey or a simple diagram of offerings for clarity.Additional notes included avoiding over-emphasis on lower pricing and addressing specific pain points for enterprises already using load balancers.What I delivered
3 Documents covering -> Messaging and Positioning, Competitor Analysis, and Final Roadmap

Review from Malcolm, Founder

3. Leadrr.io

AI Form BuilderSaaS Level
Just startedProblem
Not sure how to find early usersQuick Summary of What I suggested1. Market Check: Dug into the form builder scene.Typeform and Tally are the big dogs. Most charge $20-$30 for subscriptions. Typeform's even scored $135 million in funding. Leadrr needs to stand out in this crowd. Why would someone choose it?2. Product Vibe: The UI was pretty slick. Creating forms feels smooth. But that AI thing? It's just... there. Not clear what it does. The onboarding feels like it goes on forever.3. Messaging Makeover: Landing page is a mess. It's all "AI this, natural language that" - but what does it actually do?4. Messaging: To stand apart focus on one killer use case to start. Maybe feedback collection from users, since the form converses with you?5. Pricing Puzzle: Going from free to $49? That's a big leap. Suggested adding a $19 tier for 25-150 conversations. Smoother ride for users, better chance they'll stick around.6. User Journey: Onboarding needs work. Let people skip those questions. And "Conversations"? Confusing. Show users where to start, make it obvious.7. Outreach Game Plan: Reddit and IndieHackers are goldmines. Don't just promote - engage. Answer questions, drop value bombs, subtly introduce the product. Also, run some targeted ads. Test that landing page, see if it converts.What I delivered
A full blown 20+ pages document

4. Simple URL

URL shortener for slackSaaS Level
Just launchedProblem
Struggling to gain first customerQuick Summary of What I suggested1. Google Analysis:
• It's basically a URL shortener.
• Problem: Most people use these once, and there's tons of competition.
• "URL shortener" gets 4-5K monthly searches, but competition's tough.
• Suggested running Google ads, not for conversions, but to test user journey.2. Niche Focus - Slack:• Checked if Slack users need URL shorteners.
• Low search volume for "URL shortener Slack" (about 20 searches).
• Found competitors: Short.io, Slack App Directory, Zapier integration.
• Short.io's Slack integration page might be getting decent traffic (7K searches, 4K organic).3. Recommendations:
• Get the app on Slack App Directory ASAP.
• Try ranking for "Link Shortener Slack".
• Rethink the $1 pricing - it's in a weird spot. Either go free or charge more.
• Split the landing pages: one for general URL shortening, one Slack-specific.
• Analyze short.io's strategy for traffic and monetization.
• Test in Slack communities. Give it away free to gauge usage and value.4. Action Items:
• Rank for "Link Shortener Slack".
• Study short.io's Slack integration page rankings.
• List on Slack Apps Directory.
• Revamp landing pages - separate general and Slack-specific.
• Reconsider pricing strategy.
• Run Google ads to test traffic, focusing on general URL shortening first.
• Promote in Slack communities, offer it free to test adoption.